The Hawk-Mo Hotwire

Micro Entrepreneurism, Simple Living & Art

Is it selling out?

At some point after we got over the initial hurdle of starting our own business, this funny thing started to happen. The romance started to change shape. Mom started RAGGEDedge because she liked making fun, funky, colorful, one of a kind sailcloth bags. And she still would, if we could figure out how to sell them and make a living. Thing is, we couldn’t.

So, dragging our feet the whole way, we slowly started to pay attention to what the market was looking for, rather then what we wanted to make. And I do mean slowly. We had a REALLY hard time letting go. It felt like we were selling out. It felt wrong.

There have been many epiphanies along the way, just to name a few:

  • making cool stuff didn’t matter if  nobody ever found it, wanted it, bought it, or ultimately used it.
  • making custom bags, one at a time, isn’t a simple enough experience for the customer and it isn’t cost effective for us.
  • we like bright colors and wacky combinations, but the majority of people prefer things a little more subtle.
  • people never find us searching for cool, but they do find us searching for our materials, our materials are what matter.
  • most people aren’t finding us and buying from us because we’re small and awesome, they’re buying from us because we make what they were looking for and we’re the only ones that make it. our story resonates second, not first.
  • our story and our principals are important us and anything we get out into the world passes that message on and has the potential to plant a seed of change. even if it wasn’t important to them when they purchased, it might be something they think about the next time.

There are more, I’m sure, but that I think gets the point across. The romance becomes less about the actual product that you make (although its still important that this be your best, even if its not exactly what you would have chosen) and send out into the world, and more about the message you send with it and the experience you create.

Even though RAGGEDedge started a long time ago, this month marks the 2.5 year mark for us taking it seriously. And learning to let it evolve has been, and continues to be, one of the hardest lessons for us. But we recognize that letting it affords us the opportunity to continue doing what we do, and to continue living the way we want to and contributing to the world in a way that makes us happy.


About mudly

Mud is main blog writer extraordinaire, picture guru, and the garden and adventure instigator. She loves to cook, but doesn’t much like following a recipe. She also loves typewriters, the color turquoise, and wearing tie dye with stripes. And she dorks out on while dreaming up and planning her next garden.

One comment on “Is it selling out?

  1. Meka
    March 16, 2011

    The Future is wide open ladies. Stick to your principles while remaining flexible. It is an ever evolving process. SaiFit was started in 1994 under the name Great White Performance Racing…then it went on to Performance Sailing and Fitness. I joined in in 2000 and it became SAILFIT… the vision is still a work in progress and ever evolving. The way we look at things is a bit different, but the heart of who we are, why we became what we are and how we treat people is the one constant. When there is a passion in what you do the people will come. Keep putting the passion in the bags and the good vibes will spread. CONGRATULATIONS!!!!!!!! I can’t wait to have this conversation with you guys in 5 years and see where the time has taken RaggedEdge.

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This entry was posted on March 16, 2011 by in Changes, Everything All in One Place and tagged , , .

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